Michelob ULTRA orchestrated an immersive digital art pop-up at Maps Backlot in Miami, Florida, to commemorate the launch of their 2023 NBA Team Cans. This vibrant event celebrated the fusion of sports and art, showcasing unique can artwork designed by a lineup of talented artists including Chuck Anderson, Bigshot Robot, Eric Elms, Josanna Torrocha, Bradley Ward, and Jacob Rochester. Attendees were treated to a high-energy atmosphere with contemporary hip-hop sounds curated by DJ Irie, culminating in a powerful closing performance by 21 Savage, creating a memorable experience that seamlessly blended art, music, and basketball culture.

Photo: Courtesy of Hypebeast, Sparks